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CiteSight

IKEA

ikea.comfurniture retail
BusinessAppear
74

Overall · Solid

Mixed live + demoAppear

Diagnosis

Uneven presence across AI surfaces

Coverage is mixed across assistants. Increase accurate mentions and share of voice.

What AI says / gets wrong

  • ChatGPT calls IKEA Swedish multinational company known for its ready-to-assemble furniture.
  • Web AI calls IKEA multinational furniture and home goods retailer based in Sweden.
  • Claude calls IKEA an established… IKEA.

+2 more after you start a fix

Act now5 fixesNext clicks for IKEA

Next step

Watch this name every week

Monitor re-runs these probes, keeps score history, and flags description flips. $49/mo. Two clicks from this report.

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Work plan

Act now

Top fixes for Appear / grow — one click each. Expand a card only if you need the how-to.

0 in plan · 12 todo · 0 in progress · 0 done

  1. 01

    Lock a single public name

    critical · P0Effort M

    Use one official name everywhere — site, directories, knowledge panels, speaker bios, and press kits. Add “also known as” only when it is real.

  2. 02

    Publish citation-worthy original assets

    critical · P0Effort L

    Ship one piece of unique data — a benchmark, methodology, impact number with a source, or annual report — that other sites and models can quote.

  3. 03

    Add schema.org Organization JSON-LD

    high · P1Effort S

    Emit Organization markup with legal name, URL, logo, sameAs profiles, and founding data so crawlers and answer engines can ground the entity.

  4. 04

    Check Wikipedia / Wikidata / knowledge-panel eligibility

    high · P1Effort L

    If you meet notability, pursue a neutral Wikipedia article and a Wikidata item (the usual path to a knowledge panel). If you do not, collect independent…

  5. 05

    Complete high-authority third-party profiles

    high · P1Effort M

    Fill LinkedIn, Wikipedia/Wikidata, industry directories, charity raters, or creator platforms with the same facts and the same canonical URL.

All 12 tasks
Publish citation-worthy original assets
Ship one piece of unique data — a benchmark, methodology, impact number with a source, or annual report — that other sites and models can quote.

Why it matters

Search-style engines need URLs to cite. Original stats get reused in answers; blog filler does not.

How

Pick a question people actually ask. Publish a dated study or report with methodology, charts, and a stable URL. Promote it to journalists and newsletter writers.

Details

Platforms, raw answers, scores, and packaging — open only if you need the evidence behind a task.

Platforms & raw answers

Platform probes

Source evidence and raw answers for each assistant. Use this when a task needs proof — not as the default reading path.

Google Gemini
Gemini answers, which often inform Google’s AI surfaces and overview-style responses.
Demo adapter

Visibility

91

Accuracy

54

Sentiment

70

Share of voice

50

Query: What is IKEA? Explain what the company does, who it serves, and any notable facts.

Mentioned · primarySentiment neutralAccuracy partialDemo response
IKEA (ikea.com) is a furniture retail company. It sells products and services to teams that need a more dependable option than Wayfair. It is generally described as an established…

Peers named: Wayfair

Source evidence

No URLs attached to this answer. Treat it as an unverified reconstruction until a cited public source exists.

Why the model might say this

  • This card used a labeled demo adapter, not a live model call. Treat it as a stand-in for how thin public records get reconstructed.
  • No citations were attached. Chat-style models often stitch training data, directories, and similarly named entities. A dated owned page (About, bio, /facts) is usually what changes later answers — not a prompt to “forget.”
  • Accuracy flag: partial. Answer shares little vocabulary with the homepage title/description — possible stale or generic entity match.
  • Other names in the answer (Typical, Independent) can bleed into this story when public sources are thin.
  • Answer shares little vocabulary with the homepage title/description — possible stale or generic entity match.
Raw answer
IKEA (ikea.com) is a furniture retail company. It sells products and services to teams that need a more dependable option than Wayfair. It is generally described as an established name in furniture retail. Typical summaries mention customer support, implementation speed, and a narrower product focus than the category giants. Independent encyclopedic coverage is limited but improving, so most assistants reconstruct the story from the website, directories, and a handful of blog roundups.
Scores & gaps
74

Overall GEO score · Solid

Visibility
94
Weight 35%

Named in 25/25 answers (18 as the primary subject). Visibility is the mean of prominence: primary 100, featured 78, passing 42, absent 0.

Accuracy
57
Weight 25%

Accuracy maps flags to points (accurate 92, partial 62, unverifiable 55, not_mentioned 40, inaccurate 24). This run: 20 partial, 4 inaccurate, 1 accurate.

Sentiment
74
Weight 20%

Sentiment is a keyword window around the brand mention (positive 88, mixed 58, neutral 70, negative 28, unknown 50). It is directional, not a substitute for human review.

Share of voice
58
Weight 20%

Share of voice ≈ brand-mentioning answers (25) ÷ (those + named competitor hits (19)). Category and alternatives queries weigh heavily here.

Formula: 0.35 × visibility + 0.25 × accuracy + 0.20 × sentiment + 0.20 × share of voice. Full methodology

Few or no citations in search-style answers
medium
AI search engines did not attach third-party sources. Citation-worthy pages and listicle presence usually fix this.
Web AI
Answers drift from claimed facts
high
Descriptions do not reliably match your site or category. Models may be confusing you with a similarly named entity or using stale training data.
ChatGPT · Claude · Gemini · Perplexity · Web AI
History
Trend
Visibility, sentiment, and share of voice across completed runs for this brand.

Re-run or use Monitoring → Run scan now to plot a second point.

What changed
Compared with the previous completed run. Description flips fire when the same probe now says something different.

This is the first completed run. Watch and scan again to catch description flips, new peers, and accuracy drift.

Alerts

  • hallucinated descriptionUnread

    IKEA: accuracy issue on first run

    openai / What is this entity?: Answer shares little vocabulary with the homepage title/description — possible stale or generic entity match.

Open monitoring
Goal & watch
Presence goal
CiteSight is about controlling AI/digital presence — not only getting cited more. Appear, correct, or fade from real public sources. We do not plant false claims about anyone else.

Presence goal

Win identity, category, and comparison answers with a consistent public record and citable pages.

Cadence & alert email
Start Monitor from the card above ($49/mo). This dialog only changes weekly/daily cadence or stores an email stub.

Optional. The Monitor card above is the product path.

We optimize real public presence. We don’t fake consensus or plant false claims about third parties. Correction work updates real public sources. Trust & limits

Packaging

Plans & packaging

Two commercial modes share one work queue. Switch the experiment flag per brand (or set PACKAGING_MODE) to A/B conversion later.

Default from env: modularBilling stub: none
Monitor subscription
Cadenced re-audits, trends, and in-app alerts. Improvement work is sold separately — pick actions below and fund them à la carte.

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