Case studies
Anonymized collisions: how major assistants described a real entity, and the public-record work that followed.
When AI confuses a B2B energy company with a drink brand
A B2B energy company asked AI what they were. ChatGPT described a consumer energy-drink brand instead.
When AI confuses an AI-visibility product with presentation tools
An AI-visibility company asked major assistants what it was. Models described presentation / visual / slide software instead of a product that audits how AI portrays brands.